Better AI Pte Ltd (“Better”, “we”, “our”, or “us”) provides software applications, artificial intelligence tools, and related services (collectively, the “Services”) designed to deliver health information. This Privacy Policy (“Policy”) describes how we collect, use, disclose, retain, and safeguard personal information when you access or use our Services.

By accessing or using the Services, you acknowledge that you have read, understood, and agreed to this Privacy Policy in its entirety. If you do not agree, you must not access or use the Services.

This Policy applies globally. Where local laws impose additional requirements, we will comply with those requirements to the extent they are applicable. Nothing in this Policy limits our rights under applicable law or constitutes a waiver of any legal defense or exemption available to us.

Better provides informational software tools related to health, wellness, nutrition, supplements, biomarkers, and lifestyle optimization. THE SERVICES ARE FOR INFORMATIONAL AND EDUCATIONAL PURPOSES ONLY. THEY DO NOT CONSTITUTE MEDICAL ADVICE, DIAGNOSIS, TREATMENT, OR CLINICAL GUIDANCE AND DO NOT CREATE A PHYSICIAN-PATIENT, CLINICIAN-PATIENT, THERAPIST-CLIENT, OR OTHER PROFESSIONAL OR FIDUCIARY RELATIONSHIP OF ANY KIND.

AI-generated content, insights, scores, recommendations, or outputs produced by the Services are probabilistic, informational, and non-binding. They may be incomplete, incorrect, or inappropriate for your individual circumstances. You are solely and exclusively responsible for evaluating outputs and for consulting qualified, licensed healthcare professionals before making any medical, health, nutritional, pharmaceutical, or lifestyle decisions. Better disclaims all liability arising from your reliance on Service outputs.

We collect information you voluntarily provide, including when you: create an account; subscribe to paid features; input data into the platform; connect third-party integrations; respond to surveys or feedback requests; or contact support. This may include your name, email address, contact details, account credentials, billing and payment information, and any content, communications, or records you submit through the Services.

If you choose to provide it, we may collect and process health-related and sensitive personal information, including biomarker results, laboratory data, wearable device metrics, nutrition and dietary logs, supplement and medication information, symptoms, health history, body composition data, and personal health goals. Such information may be considered sensitive, special category, or protected data under applicable laws.

You are not required to provide health information to use the Services; however, certain features will not be available without it. By voluntarily inputting sensitive health information, you expressly consent to its collection and processing as described in this Policy.

IMPORTANT: Do not submit information you do not have the right to share, including the health information of third parties without their consent.

When you use the Services, we may automatically collect technical and usage data, including IP address, device identifiers, browser type, operating system, interaction logs, feature usage patterns, session data, timestamps, crash reports, and diagnostic data. We may use cookies, web beacons, pixels, session tokens, local storage, and similar technologies to collect this information.

When you interact with our AI systems, we may collect and process your prompts, inputs, outputs, queries, feedback signals, ratings, corrections, and associated metadata. This data may be used to operate, evaluate, monitor, improve, and train our AI systems and machine learning models. You should not include information in AI prompts that you would not want processed, stored, or potentially used to improve AI systems, subject to applicable restrictions in this Policy.

If you connect third-party services, health platforms, wearable devices, laboratory providers, or other integrations to your account, we may receive information from those third parties in accordance with your authorizations and their respective terms. We are not responsible for the data practices of third parties.

We may use personal information, including health information you voluntarily provide, for the following purposes:

Providing, operating, maintaining, and improving the Services

Personalizing user experiences and generating informational insights

Analyzing trends, usage patterns, and product functionality

Training, evaluating, fine-tuning, and refining machine learning models and AI systems

Conducting internal research, analytics, and product development

Detecting, preventing, investigating, and responding to security incidents, fraud, and abuse

Communicating with users about accounts, updates, features, and support matters

Enforcing our agreements, policies, and legal rights

Complying with applicable legal obligations, court orders, and regulatory requirements

Protecting the safety, rights, or property of Better, our users, or third parties

We may aggregate, anonymize, or de-identify personal information and use such processed data for any lawful purpose, including research, product development, benchmarking, publication, and commercial purposes, without restriction, provided that such data cannot reasonably be used to identify you.

Better collects only the personal information that is reasonably necessary to operate and improve the Services. We do not collect personal information in excess of what is required for the purposes described in this Policy.

Personal information collected through the Services is processed only for legitimate purposes, including:

operating and delivering the Services to you

generating personalized informational insights

improving and refining our algorithms and AI models

ensuring security, preventing fraud, and detecting abuse

complying with applicable legal obligations

We do not use personal information for purposes that are incompatible with the purposes for which it was originally collected, unless we have your consent or a legitimate legal basis for doing so.

Better uses artificial intelligence, machine learning, and automated processing technologies to analyze user-provided data and generate informational outputs. These systems may perform automated analysis, pattern recognition, and personalization based on your inputs and integrated data sources.

AI-generated outputs are probabilistic and informational in nature. They are not guaranteed to be accurate, complete, current, or suitable for any particular purpose or individual circumstance. We make no warranty, express or implied, regarding the reliability or fitness of AI outputs. Users assume full responsibility for evaluating, verifying, and independently assessing all outputs before relying on them in any way.

Where required by applicable law, we will provide you with the ability to request human review of significant automated decisions that materially affect you. Please contact us using the details in Section 18 to make such a request.

We reserve the right to modify, retrain, or discontinue any AI feature at any time without notice.

Better may use anonymized, aggregated, or de-identified user interaction data to:

improve and optimize algorithms and AI models

refine and retrain machine learning models

conduct internal research, benchmarking, and analytics

develop new features and product capabilities

Personally identifiable information is processed in accordance with this Privacy Policy and applicable law. We do not use identifiable personal health information to train AI models without your express consent, except where permitted by applicable law on an anonymized or de-identified basis.

Where we seek to use your personal information for AI training purposes beyond what is described in this Policy, we will notify you and obtain any required consent in advance.

To the extent that applicable data protection laws require a legal basis for processing personal information, we rely on the following:

Performance of a contract: processing necessary to provide the Services you have requested

Legitimate interests: processing for our legitimate business interests, including security, fraud prevention, product improvement, and AI development, where these interests are not overridden by your interests or fundamental rights

Consent: where you have provided express consent, including for processing sensitive health information and for certain marketing communications

Legal obligation: processing necessary to comply with applicable laws and regulatory requirements

Where we rely on consent, you may withdraw your consent at any time by contacting us. Withdrawal does not affect the lawfulness of processing conducted prior to withdrawal. Withdrawal of consent for processing health information may affect your ability to use certain features of the Services.

We may disclose personal information to third parties in the following circumstances:

Service providers and subprocessors: vendors and contractors that provide infrastructure, hosting, cloud storage, analytics, payment processing, customer support, security monitoring, or other operational services on our behalf, subject to appropriate confidentiality and data protection obligations

Integration partners: at your direction, when you authorize connections between our Services and third-party platforms

Professional advisors: legal counsel, accountants, auditors, insurers, and other professional advisors, subject to confidentiality obligations

Regulators and authorities: where required or permitted by applicable law, regulation, legal process, court order, or governmental authority, including in connection with law enforcement requests

Corporate transactions: in connection with a merger, acquisition, divestiture, restructuring, financing, asset sale, or similar corporate transaction, subject to confidentiality obligations and applicable law

Safety and rights protection: where we reasonably believe disclosure is necessary to prevent harm, protect safety, or protect the rights or property of Better, our users, or third parties

We do not sell your personal health information for monetary compensation. To the extent “sale” is defined broadly under applicable law (such as California law) to include certain data sharing practices, we will comply with applicable opt-out rights where required.

We may share aggregated, anonymized, or de-identified information that does not reasonably identify individuals with third parties for any lawful purpose, without restriction.

Better operates globally and is headquartered in Singapore. Personal information may be transferred to, stored in, and processed in jurisdictions outside your country of residence, including jurisdictions that may have different or less stringent data protection laws than your home jurisdiction.

By using the Services, you acknowledge and consent to the international transfer of your personal information. We implement commercially reasonable safeguards for such transfers, which may include contractual protections (such as standard contractual clauses where applicable), technical security measures, and vendor due diligence.

Where you are located in a jurisdiction with specific cross-border transfer requirements (such as the European Economic Area, Australia, or India), we will endeavor to comply with applicable requirements. However, we make no representation that the laws of any particular jurisdiction will apply to your information or that any particular legal framework will govern data transfers in all cases.

We retain personal information for as long as reasonably necessary to fulfill the purposes set out in this Policy, to provide the Services, to fulfill our contractual obligations, to comply with applicable legal and regulatory requirements, to resolve disputes, and to enforce our agreements.

Retention periods vary depending on the type of data, the purposes for which it was collected, and applicable legal requirements. Health information you provide may be retained for extended periods where required for safety, audit, or legal compliance purposes. You may request deletion of your personal information (subject to the limitations described in Section 9), but we reserve the right to retain information as required or permitted by law, including for fraud prevention, legal defense, and regulatory compliance.

De-identified or aggregated data that cannot reasonably be used to identify individuals may be retained indefinitely and used for any lawful purpose.

We implement administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, disclosure, or destruction. These measures may include encryption in transit and at rest, access controls, role-based permissions, monitoring systems, and periodic security reviews.

HOWEVER, NO METHOD OF TRANSMISSION OVER THE INTERNET OR ELECTRONIC STORAGE IS COMPLETELY SECURE. WE CANNOT GUARANTEE ABSOLUTE SECURITY. YOU ACKNOWLEDGE AND ACCEPT THAT THERE ARE INHERENT RISKS ASSOCIATED WITH THE ELECTRONIC TRANSMISSION AND STORAGE OF PERSONAL INFORMATION, AND YOU PROVIDE INFORMATION TO US AT YOUR OWN RISK.

In the event of a security incident that requires notification under applicable law, we will notify you as required by law. We are not liable for any unauthorized access to your information that results from circumstances beyond our reasonable control, including your own failure to secure your account credentials.

Depending on your jurisdiction and applicable law, you may have certain rights with respect to your personal information. These may include the right to: access a copy of the personal information we hold about you; request correction of inaccurate or incomplete information; request deletion of your personal information; request restriction of processing; object to certain processing activities; withdraw consent where processing is based on consent; and obtain a portable copy of your data in a machine-readable format.

We do not discriminate against users who exercise their privacy rights.

Better aims to comply with applicable privacy and data protection laws in the jurisdictions where it operates. Users in different jurisdictions may have different rights available to them under local law. To the extent any local law imposes requirements that supplement this Policy, we will endeavor to comply with those requirements where applicable to our processing activities.

Users in applicable jurisdictions may have the following rights, subject to the conditions and limitations of applicable law:

Data access: the right to request a copy of personal information we hold about you

Data correction: the right to request correction of inaccurate, incomplete, or outdated personal information

Deletion: the right to request deletion of personal information we hold about you, subject to legal retention obligations

Data portability: the right to receive personal information in a structured, commonly used, machine-readable format

Objection to processing: the right to object to certain processing activities, including processing based on legitimate interests

Withdrawal of consent: the right to withdraw consent at any time where processing is based on consent

Restriction: the right to request that we restrict processing of your personal information in certain circumstances

To exercise any of your rights, please contact us using the contact information in Section 18. We may verify your identity before processing any request and may charge a reasonable fee or deny requests where permitted by applicable law. We will respond to requests within the timeframes required by applicable law.

We may deny or limit requests where we have a legitimate legal basis to retain or continue processing the information, including for fraud prevention, legal compliance, safety, or the exercise or defense of legal claims.

We use cookies, web beacons, pixels, session tokens, and similar tracking technologies to operate, secure, analyze, and improve the Services. We may use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a set period or until deleted).

You may manage cookie preferences through your browser settings, including blocking or deleting certain cookies. Please note that disabling certain cookies may affect the functionality of the Services. Where required by law, we will obtain your consent before placing non-essential cookies on your device.

The Services are intended for users who are 18 years of age or older. The Services are not directed to, and we do not knowingly collect personal information from, individuals under the age of 18, except where parental or guardian consent has been lawfully obtained in compliance with applicable law.

If we become aware that we have inadvertently collected personal information from a minor without appropriate authorization, we will take steps to delete such information. If you believe we have collected information from a minor without appropriate consent, please contact us immediately using the contact details in Section 18.

The Services may integrate with, link to, or be used in conjunction with third-party websites, applications, platforms, and services. We are not responsible for the privacy practices, terms, or content of any third parties. This Policy does not apply to third-party services. We encourage you to review the privacy policies of any third-party services before providing them with your personal information.

Your use of third-party services is governed solely by the terms and policies of those third parties. We disclaim all liability for any acts or omissions of third parties in connection with your personal information.

We recognize that health and biomarker data is sensitive. We take additional precautions for such data, including limiting access on a need-to-know basis, applying encryption both in transit and at rest, and conducting periodic review of data access logs.

Notwithstanding these precautions, you acknowledge and agree that: (a) providing sensitive health data to any online service involves inherent risks; (b) Better is not a covered entity or business associate under HIPAA and does not represent that the Services are HIPAA-compliant, unless expressly agreed in a separate written Business Associate Agreement; (c) Better does not represent that the Services are compliant with any specific clinical data regulation unless expressly stated in writing; and (d) you use the Services at your own risk and Better is not responsible for any harm arising from your provision of sensitive information to the Services.

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, BETTER DISCLAIMS ALL LIABILITY FOR: (A) ANY LOSS, DAMAGE, OR HARM ARISING FROM YOUR USE OF OR RELIANCE ON AI-GENERATED OUTPUTS OR SERVICE CONTENT; (B) UNAUTHORIZED ACCESS TO OR DISCLOSURE OF YOUR PERSONAL INFORMATION RESULTING FROM CIRCUMSTANCES BEYOND OUR REASONABLE CONTROL; (C) YOUR FAILURE TO IMPLEMENT ADEQUATE ACCOUNT SECURITY; OR (D) ANY ACTS OR OMISSIONS OF THIRD PARTIES.

Nothing in this Policy limits liability that cannot be excluded under applicable law. In jurisdictions where limitations of liability in privacy policies are restricted, this section shall apply only to the extent permitted.

We reserve the right to update or modify this Privacy Policy at any time. Where changes are material, we will notify you through the Services or by email prior to the changes taking effect. Changes become effective on the date specified in the updated Policy. Your continued use of the Services after the effective date constitutes your acceptance of the revised Policy.

We encourage you to review this Policy periodically. If you disagree with any changes, you must stop using the Services and may request deletion of your account.

This Policy is governed by and construed in accordance with the laws of the Republic of Singapore, without regard to conflict of law principles. Any disputes relating to this Policy shall be subject to the exclusive jurisdiction of the courts of Singapore, except where mandatory local consumer protection laws require otherwise.

Nothing in this section prevents us from seeking emergency or interim relief in any jurisdiction where necessary to protect our rights or the rights of our users.

If you have questions, concerns, or requests relating to this Privacy Policy or our data practices, please contact our Data Protection Officer:

Better AI Pte Ltd

admin@better-health.ai

We aim to respond to all legitimate requests within 30 days, or within the timeframe required by applicable law.